Built by a gym owner who was
drowning in his own business.
I've owned four boutique fitness studios over the last eleven years, including an F45 and an FS8 in Brisbane. I've grown two studios to seven figures and had a seven-figure exit from one in 2020.
Before that, I spent 21 years in the Queensland Police Service. I loved the work, but I knew I had more in me than the job could give me. So I left and opened my first studio.
What I didn't know was that running a boutique fitness studio would mean drowning in constant anxiety.
Checking my phone at dinner. Replying to leads at my kids' sporting events. The constant loop in my head: Did I follow up all the leads? Did I check in with the trial members? Did I miss someone?
I wasn't present at home. My wife could see it. My kids could feel it. And the guilt ate at me — because I knew that if I didn't reply to that text message right now, the lead would think I didn't give a shit. So I'd pull out my phone. Again.
Then my third child was born. Her name is Geri.
And I realized: I was spending more time on my laptop at home than I was holding my daughter. I was building businesses that were supposed to give me freedom, but instead they were stealing every moment that mattered.
So I built GetGeri.
Not as a side project. Not as a nice-to-have. As the thing I wish had existed when I was checking my phone at 11pm, knowing a lead had come in and I couldn't let it sit until morning.
GetGeri is named after my daughter because she's the reason I finally built it. She's the reminder of what I was missing. And she's the proof that you can run a seven-figure studio and show up for the people you love — if you stop trying to do it all yourself.
This isn't a product designed in a boardroom by people who've never been on a gym floor. It's built by someone who has lived every one of those pain points. Who has grown studios to seven figures while feeling like he was failing at home. Who has checked his phone at midnight more times than he can count.
If you're reading this and thinking "That's exactly how I feel" — I built this for you.